Conversion Rate Optimisation will help turn your monthly visitors into bookings, orders and revenue. I use advanced analytics and tracking to build up a comprehensive picture of the customer journey. From here I can identify pain points and start to improve them, building out a growth experiment framework.
Conversion rate optimisation (CRO) is about making constant improvements. When you stop improving your product or service your growth curve will plateau.
My process is simple but extremely effective. We analyse the data to create experiments. We test these experiments and analyse our data against our initial hypothesis. We then learn and improve in an ongoing cycle and as we improve our customer journey, our growth curve will spike.
Each project starts with an understanding phase. Using a combination of quantitative and qualitative data points I can begin to understand how a customer interacts with your product - their likes & dislikes, context, needs, pain points.
During the understanding phase I collect data using the following methods:
Quantitative: Surveys, funnel Analysis + Cohort Analysis
Qualitative: Customer interviews, user feedback, user diaries + storyboard mapping.
Competitor: Competitor analysis
Business: Unit economics + service Blueprint