I'm Tom - an SEO Expert helping start-ups and scale-ups acquire more users, convert more users into customers and retain more customers. I've created and implemented SEO & growth marketing strategies for some of the fastest growing companies.
London-based SEO Expert. For the last 8 years, I’ve been helping companies build up their organic traffic, increase their domain authority and convert more customers.
My SEO strategy consists of four areas. Firstly, I conduct an SEO audit to highlight any technical and performance issues. This allows me to understand how efficiently your pages are being crawled by Google.
After working on your technical SEO, I begin to look at on-page ranking factors. Together we would identify target keywords, run a gap analysis against competitors then produce our action plan.
The final element I look at is your backlink profile. Quality backlinks are seen as a "vote of confidence" when Google crawls your page and they play a vital role when it comes to you page ranking well in Google.
I help develop your SEO strategy & objectives. I can guide your in-house team or implement everything myself.
Technical SEO audits look at performance, crawlability and indexing issues, aswell as highlighting opportunities.
Quality referring domains are vital in SEO. I use a combination of outreach + digital PR to partner with high quality media links as well as industry specif targeting .
After looking at the website’s structure, internal architecture I can create a repeatable and saleable plan to target both long and short tail products and services.
When a website is flagged by Google as having a negative impact on their algorithm update you may be in danger of being penalised.
Reporting is key to any successful SEO campaign. It allows us to monitor how a website is performing in search engines and make accurate improvements.
Effective SEO is not only about increasing the quantity of you traffic but also the quality of website traffic. SEO is data driven, meaning that you can accurately track your performance and, to some degree of forecast your growth.
With 5.8 billion searches on Google per day, ranking well has never been so important. While paid advertising is an extremely effective way to generate traffic to your websites, it's becoming more and more costly. More than 90% of online experiences start with a search engine and organic search secures 51% of this traffic.
SEO is also one of best marketing channels to see a return and increase your return overtime. If you create valuable content from an authoritative domain you can acquire users and customers for pretty much nothing. This is ideal for companies looking to reduce their customer acquisition costs, as well as being perfect for business with lower customer lifetimes values.
Data @ Facebook
Tom's technical SEO knowledge was comprehensive. His insights have been extremely influential.
Tom was vital to our UK expansion, helping us drive traffic to our product pages and improve your conversion rate.
Partner @ HCS Group
The perfect partner to get results quickly. We started with zero traffic and now we have a steady stream of leads each month.
Search Engine Optimisation is the process of acquiring traffic via search engines. When you type a search query into a search engine such as Google, it looks through all relevant pages that have been indexed and based on their algorithm display the most relevant content.
Improving your online visibility is an ongoing process. When it comes to ranking a pages, Google identifies 200 important factors that determine where and when your pages will be shown.
Local SEO is perfect for businesses that want to attract a local audience. 46% of all Google searches have local intent so for smaller businesses, using local SEO strategies can boost their website traffic quickly.
This depends on many factors. Competition, if you're starting with a new website or domain, which keywords your looking to target and ultimately, how much time and budget you have to deploy into an effective SEO campaign.